Ensure sustainable management and efficient use of natural resources. Producing our goods must be much more convenient in view of the growing world population: "produce more with less.
Thus, the use of polluting energy sources must be reduced, because despite technological progress, OECD countries are still estimated to consume 35 percent more energy by 2020.
We must ensure that the small percentage of drinking water that exists - only three percent of the world's water supply is fresh water - is polluted and wasted less frequently.
In terms of food production, distribution needs to improve. While nearly 800 million people are hungry, there is actually too much (unhealthy) food in some parts of the world, which causes cardiovascular disease. It is estimated that about a third of what the world produces in food does not make it to our plates. The goal is to cut food waste in half by 2030.
Our production must be cleaner: the goal is to reduce chemicals and other waste in the air, water and soil. The idea is to raise awareness of the problems throughout the chain and have them participate in the solutions. From farmers to supermarkets, to municipalities, water companies and ultimately consumers: make sure everyone has enough information about a green lifestyle.